Helium 10 is powerful but now starts at $99/mo (annual) after removing its $39 plan, so many sellers want a free option. The best free Helium 10 alternatives are Ecominsights (free plan) and Amazon Brand Analytics, plus Amazon’s own free tools. None fully replaces Helium 10’s paid features, but together they cover most of the job at $0. Here are the free options and what each gives you.
Free Helium 10 alternatives at a glance
| Free tool | What the free tier gives you | Best for |
|---|---|---|
| Ecominsights (free plan) | 12 months of brand/ASIN monthly sales history + keyword search-volume/CPC trends | free sales & keyword data |
| Amazon Brand Analytics | real Amazon search-query data (Search Query Performance) | actual Amazon search data (needs Brand Registry) |
| Amazon Product Opportunity Explorer | native niche/search demand data in Seller Central | free native demand research |
| Keepa | price and Best Sellers Rank history charts | free price/rank history |
| SellerApp (Freemium) | limited product and keyword research, no card | free all-round starter |
| SmartScout Chrome extension | ~1,000 brand/seller lookups per month | free brand/seller peeks |
| Sonar | free Amazon keyword search tool | free keyword lookups |
The free options
1. Ecominsights (free plan)
12 months of brand/asin monthly sales history + keyword search-volume/cpc trends. Best for free sales & keyword data.
2. Amazon Brand Analytics
Real amazon search-query data (search query performance). Best for actual Amazon search data (needs Brand Registry).
3. Amazon Product Opportunity Explorer
Native niche/search demand data in seller central. Best for free native demand research.
4. Keepa
Price and best sellers rank history charts. Best for free price/rank history.
5. SellerApp (Freemium)
Limited product and keyword research, no card. Best for free all-round starter.
6. SmartScout Chrome extension
~1,000 brand/seller lookups per month. Best for free brand/seller peeks.
7. Sonar
Free amazon keyword search tool. Best for free keyword lookups.
What you give up going free
Free tools cover data and research, but Helium 10 is a all-in-one suite; its paid tiers add depth, automation, and workflow (e.g. listing tools, PPC, or bulk features) that free tools don’t. Use the free stack to validate and research; upgrade to a paid tool when you’re scaling a specific product.
Why Ecominsights (free plan) stands out
Most “free” plans are teasers with tight caps. Ecominsights’s free plan is unusually data-rich: 12 months of monthly sales history for any brand or ASIN, plus keyword search-volume and CPC trends ; no credit card. For a free Helium 10 alternative focused on sales and market data, it’s the most generous option here.
FAQ
Is there a completely free Helium 10 alternative? No single free tool replaces Helium 10 entirely, but Ecominsights (sales + keyword data), Amazon Brand Analytics (real search data, needs Brand Registry), and Keepa (price/rank history) together cover most of it at $0.
What’s the best free tool for sales data? Ecominsights’ free plan shows 12 months of monthly sales for any brand or ASIN. Keepa infers demand from rank/price history.
